In SEO, choosing the right keywords is one of the most important steps. It is a condition for the success of all optimizations made to reach the first pages of Google and other search engines results. Keyword selection is extremely time-consuming work. However, it is worth taking the trouble and choosing the right phrases to fully use the potential of marketing activities and the entire SEO. In this post, we will check how to choose keywords to improve organic SEO of your website and generate high-quality traffic in a sustainable way.
At the very beginning of this question, the question of keywords? With confidence or voting services that they are words typed by Google surfers. In other words, phrases are a set of phrases that allow you to characterize the content (text, image, video) and its key keywords in search engines. To temporarily help, the Internet user searches for information on the Internet.
Why is the selection of key phrases important?
Keywords are specific hints for Google and other search engines, thanks to which they can learn important information about the site, understand its subject, learn about the services and products offered or the locations. Keyword selection is the first step towards effective SEO which leads to more organic visits to your site and therefore more conversions and sales. It is important that keywords are relevant to each of your target groups at every stage of the shopping journey. Thanks to this, you can reach a wider audience and increase the chances of sale. Before we get to the chase, let’s take a look at the types of keywords available.
A. Generic keywords
Short phrases of up to three words. Internet users usually use them at the beginning of their search. Due to their large number and competitiveness, they are characterized by a low conversion rate.
B. Long tail phrases
Long tail keywords are more than 3 words long. They are quite specific and have fewer searches than the leading keywords. Their main advantage is less competitiveness. More importantly, users using these types of keywords are usually determined to make a purchase.
C. Semantic keywords
These are terms closely related to your main keyword, which means that in order to get a semantic keyword, you have to select your main keyword first. This type of phrase works great when used in posts and blog posts.
D. Local keywords
These types of phrases are especially useful for small local businesses where customers from a specific geographic region predominate. This is the easiest type of keyword to identify as it stems directly from your target business area.
Keywords are the link between what users are looking for and the content you provide to meet their needs. The type of traffic you get will depend on the terms you choose to apply. In order to successfully select keywords for positioning, it is necessary to conduct a keyword research.
Keyword research
SEO keyword research allows you to better understand your target market, audience needs and how they search for content, products or services online. Whether you are a blogger, website owner, or internet marketer, this step is fundamental to SEO optimization. Thanks to the keyword research in search engines, you will learn how Internet users search for your product or service, and thus you will be able to adjust the content of your website to their needs. In addition, search engines will be able to better understand the contextual relevance of your page. This means a better chance of getting the traffic of the desired quality.
Google keywords – how to do the research?
Choosing the most important terms is a more complicated job than you might think. It takes time and a lot of criteria to figure out how to write keywords. First, try to guess what expressions are used by Internet users who are looking for your products and services. Be creative and think about what might get your target audience to click on your site on Google.
Create an image of the perfect recipient
Your goal is to attract qualified traffic. By making sure you are attracting the right visitors, you increase your chances of improving your conversion rate. So, early on in your organic SEO strategy, try to describe your ideal user. Ask yourself questions that will help you define it, for example:
– What is he looking for?
– What language does he use?
– How old is he?
Think about the needs of your audience
People use search engines to find an answer to a question and keywords allow them to formulate it. Instead of thinking directly about key phrases, think about potential questions from users who need your product or service. To help you research your keywords, you can draw inspiration from the most common questions that customers ask. Also, do not hesitate to consider the suggestions offered by Google when typing a keyword into the search bar.
Think literally
The fact that you are perfectly familiar with the product or service you offer may make it difficult for you to understand someone who is unfamiliar with your industry. As a specialist, you probably use completely different terms than your customers do. However, avoid using specialized vocabulary to describe your offer, as your audience may not understand it. If you use technical jargon, only your colleagues or competitors will visit your site.
How to check keywords? The best tools
There are many tools and techniques for creating a keyword list based on a single idea. However, not all tools are created equal. In order for your keyword research to be successful, it is absolutely imperative that you have a tool with keyword ideas and the relative ratioses of one keyword in relation to another. So how do you identify the most searched keywords? We present a list of tools that can help you with this.
GOOGLE KEYWORD PLANNER
When looking for a way to choose Google keywords, first of all, it is worth using the well-known and powerful Google Keyword Planner, which is integrated with Google AdWords and offers a number of functions for finding inspiration and analyzing relevant queries. This tool is a free keyword generator that will help you build your SEO strategy. After entering a few phrases, the tool quickly displays other related searches, including monthly searches, traffic forecast, and competition index.
UBERSUGGEST
Recently acquired by Neil Patel, Ubersuggest is another reputable online service that can help you find keywords based on one or more phrases. The tool works equally well for searching in English, as well as in German, Spanish or French. Ubersuggest also comes as a free Chrome extension that is always ready to use quickly.
KEYWORD TOOL
If you’re lacking in inspiration and looking for a keyword generator, be sure to check out KeywordTool.io capabilities to generate hundreds of SEO keyword ideas. The tool uses Google suggestions, but in the paid version you will also get access to suggestions from YouTube, Bing, Amazon, eBay, Play Store, Instagram or even Twitter. KeywordTool.io also has an API with which you can get data for competitor analysis.
SENUTO
Senuto is a SaaS-based SEO analytics platform that provides data that enables you to easily track and manage your website’s position in search engines. The keyword database allows you to find both generic phrases and long-tail keywords or semantically related words, regardless of the country and target language. Senuto also offers the ability to create your own set of phrases and access to numerous statistics and filters for sorting results.
SEMSTORM
SEMStorm is a free tool to help you with your long tail keyword research. When you enter any keyword, the software generates numerous hints. You can select a specific country or region, as well as up to five cities, to effectively promote your local business with key phrases. The suggestions are presented in a visual form, thanks to which their analysis takes less time.
AHREFS
Ahrefs Keyword Generator is a free toolkit for finding a large number of keyword ideas in any niche. Ahrefs’ keyword database is huge. It currently has over 8 billion search queries, so you can get tons of keyword ideas for any search term. In addition, Ahrefs offers its users free training materials and a helpful community and customer service.
ANSWER THE PUBLIC
Do you want to find search suggestions for autocomplete on google? Maybe you want to check what keywords users enter in a popular search engine? You should try Answer The Public. This is an amazing and free long tail keyword checker that visualizes web surfers’ questions related to a given phrase. Just enter any password to find out what Google users are asking about.
How do SEO keywords on your site?
Determining the semantics of the content and the correct placement of keywords on your website is one of the most important optimization criteria for Google. To find out where to add keywords on your site, it’s a good idea to learn the basics of content semantics.
Content prioritization
It is widely accepted that Google and other search engines give importance to where keywords are added on a website. This localization has a huge impact on the page’s ability to position itself on the key phrase. The main locationss are:
– title: the title is specified by the tag: <title> The title of my page </title>. This is probably the most important tag for website positioning;
– H1 tag: looks like <h1> my title </h1>. This is the title that must appear first in the body of each page. Like a cover book, your page should have a clear title that briefly describes it;
– content: it is worth ensuring that the vocabulary used in the content of the website is integrated with the subject that the internet user expects to find on the website. We strongly recommend placing the main (or very close) key phrase in the first paragraph of the text on the page (under H1);
– meta description tag: this tag looks like: <meta name = “description” content = “tag content here” />. In most well-designed CMSs, it is possible to manage this tag individually for each page. The meta description tag has no direct effect on the positioning of a website on demand. However, it is recognized that this can have a strong impact on the click-through rate in Google’s results.
The image and its ALT attributes
To improve the positioning of your website, it is worth describing the images with the ALT attribute. It is especially important when the image is clickable. Alt text not only enables the visually impaired person to display the content of this tag in a specialized browser instead of the image itself, but also adds a description to images that can be read by Google and other search engines and thus visible in image search results.
Preview the texts of the competition
If your goal is to be in the top ten results of Google search engines, you should know how to check keywords in text created by competitors to position yourself on the first page of your target query and find inspiration on how to position your keywords appropriately. It’s common practice, and there’s nothing wrong with that.
You can use the SEMrush tool to do this, which allows you to view the ranking factors of almost any domain. In addition, with the SEMrush tracker, you can access the URLs that are ranked for each keyword, which will help you understand which content marketing elements work well for your competitors.
An effective way to identify your competitors’ keywords is to look at the source of their website in your web browser. Once on the page, right-click open a window that displays the HTML source code and look for the title tag, meta description, optional keyword tag, and any image title tags or phrase alt tags your competition is using. To find good results quickly, start by listing sites that belong to the same industry as you. This will give you the first keyword list to analyze.
Get started today!
As you may have noticed, choosing keywords requires strategy, imagination and patience. We hope that our guide will help you build a list of effective keywords, assign them to different pages on your site and become number 1 on the Internet. However, if you would like to learn more about building a list of keywords or you need expert support who will improve the SEO of your domain – please contact us. We will be happy to know the characteristics of your business and help you generate more qualified traffic to your site.
Q&A
A. When should I do my keyword analysis?
It is a good idea to analyze keywords before building your website and regularly as part of updating the content on the website.
B. Is keyword density on the page important?
Website owners often feel that putting a keyword in the text multiple times will help them rank higher on Google. It’s not true. It is enough to put your key phrase in 3-4 places in the content. If you insert it too many times, you risk distorting the text and making it less pleasant for Internet users to read.
C. Is it necessary to include the keyword in the domain name?
For many years, domains containing keywords have been favored by Google. Currently, however, with the update of the algorithm, this SEO technique has become ineffective, so having a domain name containing the keyword phrase is not a necessary condition.
